STRATA CONNECTS TV AND AGENCIES - Electronic Contracting Now a Reality for Strata Clients

August 28, 2004 -- Strata Marketing, Inc., the leader in software applications for the media industry, is proud to announce EC/EDI (electronic contracting/electronic data interchange) is now available for broadcast television stations and media buying services/agencies. Strata clients can now enjoy the benefits of a true “electronic marketplace”. This unique connectivity allows buyers and sellers to negotiate in real time. Direct, two-way electronic connectivity covers all aspects of electronic ordering. Send rate requests, receive avails, exchange proposals, accept or reject broadcast orders with just a few computer keystrokes. No waiting for a fax, no need for paper orders! Strata technology virtually eliminates the chance for mistakes, allowing buyers and sellers to be more productive. Coupled with Strata’s existing ability to connect broadcast TV stations with all of the leading traffic systems, Strata’s broadcast clients now have the most powerful selling tools and traffic management links right at their fingertips. This latest enhancement streamlines the sales process, making both stations and agencies more efficient.

Strata clients in Rochester, NY were among the first to use the groundbreaking connectivity. Steve Arvan, General Sales Manager at WRWB-TV said, “This makes it so much easier to respond to our customers’ needs. Now we can provide extremely accurate and targeted media programs in less time, with ease.” Mary Rockefeller, Vice President/Media Director at Spin Marketing said, “This is such a time saver – it’s sort of like when the fax was first introduced – no one could believe how easy and fast it was to send information. I hope every station in the market would entertain using Strata, it would save all of us so much time.”

Today’s announcement is further evidence of Strata’s pioneering work in the field of EC/EDI. Recently, the Television Bureau of Advertising (TVB) asked software companies to make the EC/EDI dream a reality. Strata listened. Strata delivered. Through its commitment to TVB’s EDI open standards, Strata has been a driving force in providing electronic solutions for the broadcast industry. “At Strata, we’ve always believed our software exists for one reason – to help our clients be more productive”, said John Shelton, Strata President and COO. “Directly linking agencies and stations is no longer a dream, it’s happening now. Full connectivity between broadcasters and agencies means fewer errors, less paperwork, and more time for everyone to do what they do best”.

Strata Marketing, Inc. develops premier software applications for the media industry. Electronically connecting research through traffic and billing, Strata products are the first choice. The Chicago-based company has more than 1,000 clients in the radio, television, cable, and media buying industries.

For more information, please contact:
Mike McHugh
Strata Marketing, Inc.
312-222-1555




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